My last article focused on four types of webinars. Model number two: ''How-to Webinars'' dealt with all the steps involved in promoting your services with a free webinar. If you have a difficult product to sell, then this strategy will be of great to help you. You will use this model to take an educational approach that will teach your viewers how to do something. Once they feel they do not want to handle the issue personally, then this is where your services will come in. The mortgage industry is a perfect example of where this type of ''How-to Webinar'' works well.
Based on the mortgage example, a few helpful things to teach peoplei n your webinars would be to do their own taxes and probates. You may even teach them the signs and steps to take when choosing a qualified professional. At the end of teaching them all of this, you will then use it as an opportunity to offer your services. Since you have taught them about all that is involved in choosing a qualified professional, you must ensure that you meet the standards. You can present them with 10 things that they need to know when choosing a professional. You competitors may only meet 5 guidelines. However, you should ensure that you meet all 10.
These types of webinars can be used as a tool to teach people about the new regulations and rules that have been implemented. One topic that could yield lots of money for any tax attorney would be how to tackle your taxes. The tax attorney can use the beginning of each tax season to put in place the "How-to Webinar" that will teach people about new changes and rules in this sector. They will see all the bureaucracy that is involved, and then he will show how he may help them.
Industries that are service related have not tapped into the benefits that "How-to Webinars" can give. But this is one area that could really use webinars. Any service industry can be highlighted in webinars; the topics that could be covered include: pre-qualifying people, making sales, setting up appointments, etc.
Who are the professionals who could benefit from webinars? This can range from investors trying to promote their services or even those who are trying to sell under-valued property to buyers. Professionals in the health-care industry who want to teach their prospects about certain issues are also possible users of this tool. They would then try to establish contact by having a meeting with the people they have taught.
Another example would be an insurance salesmen who wants to sell plans to their clients. They can show them each plan separately and then try to show why some are best for different types of people. After this has been done on the webinar, then it would be a good idea to do a free one-on-one consultation to help those that are unclear about the plan that is best for them.
I think that one-on-one consultation is very important. This type of strategy is needed in some industries. In a webinar, viewers receive the necessary training, and from there you make individual connections. Only people who are really interested in buying the product will get the opportunity to have one-on-one appointments.
Webinars can also benefit non-profit agencies. The webinar would be used as a way to introduce them to potential donors and then after the webinar is finished, these same donors can be showed a website to make relevant contributions. Do you see all the doors and opportunities that you can open just with the use of free "How-to Webinars"? - 30528
Based on the mortgage example, a few helpful things to teach peoplei n your webinars would be to do their own taxes and probates. You may even teach them the signs and steps to take when choosing a qualified professional. At the end of teaching them all of this, you will then use it as an opportunity to offer your services. Since you have taught them about all that is involved in choosing a qualified professional, you must ensure that you meet the standards. You can present them with 10 things that they need to know when choosing a professional. You competitors may only meet 5 guidelines. However, you should ensure that you meet all 10.
These types of webinars can be used as a tool to teach people about the new regulations and rules that have been implemented. One topic that could yield lots of money for any tax attorney would be how to tackle your taxes. The tax attorney can use the beginning of each tax season to put in place the "How-to Webinar" that will teach people about new changes and rules in this sector. They will see all the bureaucracy that is involved, and then he will show how he may help them.
Industries that are service related have not tapped into the benefits that "How-to Webinars" can give. But this is one area that could really use webinars. Any service industry can be highlighted in webinars; the topics that could be covered include: pre-qualifying people, making sales, setting up appointments, etc.
Who are the professionals who could benefit from webinars? This can range from investors trying to promote their services or even those who are trying to sell under-valued property to buyers. Professionals in the health-care industry who want to teach their prospects about certain issues are also possible users of this tool. They would then try to establish contact by having a meeting with the people they have taught.
Another example would be an insurance salesmen who wants to sell plans to their clients. They can show them each plan separately and then try to show why some are best for different types of people. After this has been done on the webinar, then it would be a good idea to do a free one-on-one consultation to help those that are unclear about the plan that is best for them.
I think that one-on-one consultation is very important. This type of strategy is needed in some industries. In a webinar, viewers receive the necessary training, and from there you make individual connections. Only people who are really interested in buying the product will get the opportunity to have one-on-one appointments.
Webinars can also benefit non-profit agencies. The webinar would be used as a way to introduce them to potential donors and then after the webinar is finished, these same donors can be showed a website to make relevant contributions. Do you see all the doors and opportunities that you can open just with the use of free "How-to Webinars"? - 30528
About the Author:
Stephen Beck likes showing others how to build their businesses through online webinars. Go get his free online business information at http://www.WildlyWealthyWebinars.com
