Now that you have held a successful webinar presentation, what comes next? It is critical to utilize the great contacts you have made during your webinar presentation. To disregard this part of the process is to waste the time you put into developing your presentation and in essence ignore potentials sales dollars!
Direct mail can be a very effective way to maintain a connection with potential customers after a webinar presentation. Encourage your webinar presentation participants to take the next step. Offer to send them the product to try for thirty days for the cost of shipping and handling, and let them know that you will charge their credit card at the end of this trial period. A "free shipping and handling" offer such as this is a valuable one to customers and can motivate them to act. It will actually get the product in their hands.
Your webinar presentation gives you the distinct advantage of a potential customer who is familiar with you and your company. The contents of your mailing will not be unknown or unwelcome. However, this does not eliminate the most important consideration for your direct mail piece - that it actually gets opened! Use your creativity to set your mailings apart from the crowd. Think about the colors, shapes, and even the actual packaging used on your direct mail pieces. Don't be afraid to go a little wild with this: put a bulky treat in the envelope or use a non-traditional mailer that begs to be opened. What would make a mailing a must-open for you?
With so many possibilities, it may seem daunting to choose just one strategy for your direct mail follow up after your webinar presentation, but the most important step is actually doing it! By using these strategies myself, I have netted about $67,000 in sales over the past nine months. Taking the time to follow up is well worth the potential dollars that will come in.
So do not ignore these steps. With a little thought and creativity, you can see amazing sales results from your webinar presentation! - 30528
Direct mail can be a very effective way to maintain a connection with potential customers after a webinar presentation. Encourage your webinar presentation participants to take the next step. Offer to send them the product to try for thirty days for the cost of shipping and handling, and let them know that you will charge their credit card at the end of this trial period. A "free shipping and handling" offer such as this is a valuable one to customers and can motivate them to act. It will actually get the product in their hands.
Your webinar presentation gives you the distinct advantage of a potential customer who is familiar with you and your company. The contents of your mailing will not be unknown or unwelcome. However, this does not eliminate the most important consideration for your direct mail piece - that it actually gets opened! Use your creativity to set your mailings apart from the crowd. Think about the colors, shapes, and even the actual packaging used on your direct mail pieces. Don't be afraid to go a little wild with this: put a bulky treat in the envelope or use a non-traditional mailer that begs to be opened. What would make a mailing a must-open for you?
With so many possibilities, it may seem daunting to choose just one strategy for your direct mail follow up after your webinar presentation, but the most important step is actually doing it! By using these strategies myself, I have netted about $67,000 in sales over the past nine months. Taking the time to follow up is well worth the potential dollars that will come in.
So do not ignore these steps. With a little thought and creativity, you can see amazing sales results from your webinar presentation! - 30528
About the Author:
Stephen Beck enjoys teaching others how to grow their businesses through online webinars. Pick up his free online business information at http://www.WildlyWealthyWebinars.com so that you can begin as soon as possible.
